Onboard, the ship will showcase the latest innovations from Costa, including the Samsara Spa, which is one of the largest wellness centers at sea, complete with accommodations featuring direct access to the spa. It will also feature a pool deck with a retractable magrodome extending over two pools and a Grand Prix race car driving simulator. In addition, the Costa Luminosa will feature an 18-hole championship golf course simulator.

Costa will also build a sister ship to the Costa Luminosa, scheduled to enter service in March 2010. Both ships will be created at a total cost of over 800 million Euros. Costa's fleet expansion program includes the addition of a third ship, the Costa Pacifica, which will leave the Genoa-Sestri Ponente yard in Spring 2009 along with the Costa Luminosa. By 2010, the Costa fleet will have 15 members, all flying the Italian flag, confirming Costa's European leadership.

The two new builds commissioned from Fincantieri's Marghera shipyard also confirm Costa's role as a major player in the economy of Veneto Friuli-Venezia Giulia. In addition to the 800 million Euro investment for the construction of the Costa Luminosa and her sister ship, in 2007 the Italian company's ships have been making regular stopovers in Venice and Trieste, with more than 280,000 guest visits and generating income of 12 million Euros* for local allied industries and businesses.